Personalised printing; it seems to be everywhere these days. And, as has been seen by the public’s reaction recently to personalised grocery items – think Coca-Cola, Marmite and Nutella – there’s something about making even the most mundane of everyday items ‘truly yours’ that really excites people. And we can understand why too; how cool is it to have your favourite product with your own name on it?!
But thanks to newly developed technologies, the reach of social media and new digital marketing tools – along with the roaring success of other brands’ campaigns – customer expectations for a tailored experience have now become the norm. So what is personalised printing all about, and could your business benefit from giving it a whirl?
The Possibilities of Personalised Printing
Far from just being something that’s a bit quirky and funky, personalised printing is actually a growth area for businesses who can see the marketing opportunities it presents for reaching the masses. From personalised beer bottle labels for your customers’ big party night to tailored product catalogues and even products or gifts with customers’ faces and personal details on them, the possibilities that this printer technology presents seems never ending.
Just think for a minute about how your business could benefit from personalised printing. Admittedly, you may think initially that personalised printing is not relevant to you or that your customers won’t benefit from it, but we’ll bet with a little bit of creative thinking that you’ll find a way. After all, you can personalise pretty much anything, so there will be a way of taking advantage of this new technology; even if you don’t produce a product, then think about treating your clients with personalised perks instead.
The Benefits of Personalised Printing
And the benefits of personalised printing will clearly be worth it. We already know how we, ourselves, feel when an email or leaflet instantly becomes more engaging because it has our name on it, just imagine how differently your customers would view your brand, products and services if they felt you really understood them. And then imagine how much more effective that would be if they believed your company were able to supply products and services tailored to them, beyond simply just a name on the top.
And thanks to recent advantages in technology, the ability to make your customers happy like never before is now easier than ever. The very latest printers are now much more capable of printing on a wider variety of materials, in both small or large batches, with a much lower cost per print run, making this type of activity more accessible than ever to small to medium businesses and enterprises. In fact, the ease of availability to such technology, is now breeding a new generation of businesses who are choosing to engage with and delight their audience in ways never imagined in the past. Think of it as an extension of your business’ ‘personal touch’.
More Than Just Happy Customers
But personalised printing is not just a means of making your customers smile, it could also reap serious benefits for your business as a whole. In a recent paper published by Konica Minolta, the study found that personalised marketing creates 31% increased profits compared to general marketing materials. Also, they said their research suggested that customers ultimately become more loyal through personalisation too; yet another major benefit to your business long-term.
What’s more, not only does personalised printing make your product or brand instantly more valuable, but there are also significant strategic gains to be made as a result of the additional data you can now gather from your more amenable and consenting customer base; because, in exchange for that improved relationship between company and client, your customers will be much more willing to give up their valuable personal details.
Then, by knowing much more about your customers’ tastes, behaviours and interests, you can develop a deeper knowledge and understanding of your customers and thus further improve your marketing and your products to the benefit of both you and your customers. You make your business better, they get a better experience, and all from a personalised mug, or t-shirt, or tote bag. You get the picture.
That’s why all the evidence suggests that, simply by offering personalised printing to your customers, you’re well on the way to developing business to customer relationships that will last a lifetime, as well as cut through the noise of an increasingly connected and marketing saturated world.
Everyone Else Is Doing It, So Why Aren’t You?
But you don’t just need to take our word for it that personalised printing is the next big thing; according to a recent article in PrintWeek, some of the biggest brands in the world have been dipping their toes in this particular pond, and they’re more than happy to shout about it too, and share their vision for a world in which personalised printing is the norm.
Household brands – such as Heinz, Heineken, Marmite and Coke – and global companies – like HP, Epsom and Konica Minolta – have all been outlining how they are using the very latest printing machines to help their business meet the demand that personalised goods and products can provide. So, the big question is, if everybody else is doing it, why aren’t you?
If you’d like to find out more about personalised printing and how it could benefit your business, please do get in touch with us today to speak to one of the team. You can contact us in all the usual ways; by dropping us an email at info@, by giving us a bell on 0161 477 8950, or by completing the contact form and we’ll get back to you.